Growth Operations Specialist

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Requirements:

• 3+ years of experience in Growth Operations, Marketing Operations, RevOps, or a related GTM role.
• Deep proficiency in HubSpot, 6Sense or other ABM platforms, Biscred (industry specific data), ZoomInfo, and AI-driven GTM tools (e.g., Jasper, Writesonic, Aomni).
• Strong data analysis and process automation skills; experience with tools like Clay, Zapier, and no-code workflows + Customer Data Platforms is a plus.
• Track record of running experiments and optimizing ICP-to-revenue workflows.
• Experience with PLG motions, outbound GTM orchestration, and modern sales engagement tactics.

Responsibilities:

• Oversee day-to-day operations of our GTM tech stack (HubSpot CRM / Sequences & Dialer, 6Sense, Biscred, ZoomInfo, AI copywriting tools + whatever you decide to add to achieve your ambitious goals).
• Optimize lead/account routing, scoring, and enrichment workflows to ensure prospects are engaged at the right time.
• Regularly build and refine account data to ensure completeness, accuracy, and actionable insights for marketing, BDA, sales, and CS teams.
• Automate repeatable, scalable workflows that reduce friction across the GTM funnel.
• Own the Product-Led Growth (PLG) pipeline and conversion metrics, ensuring PLG leads are nurtured and converted efficiently.
• Optimize and refine ICP targeting to ensure outreach and inbound efforts are reaching the highest-value accounts.
• Partner with Sales, Demand Gen, and Field Marketing teams to align territory management, outbound strategy, and event-driven engagement for maximum success.
• Regularly test and iterate on GTM motions, including outbound sequencing, automated lead nurturing, and new engagement channels.
• Build and run data-driven experiments to identify the most effective ways to turn ICP accounts into revenue.
• Evaluate and implement new GTM tools and technologies to maintain a competitive edge.
• Act as a bridge between Marketing, BDA, Sales, and CS, ensuring alignment on revenue-driving initiatives.
• Provide data-driven insights to help refine messaging, conversion strategies, and pipeline efficiency.
• Develop and report on key GTM performance metrics, identifying areas for continuous improvement.