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Marketing Lead, Demand & Enablement
Posted 30 days agoViewed
💎 Seniority level: Lead, 7+ years
🔍 Industry: SaaS, Logistics
🏢 Company: Nash👥 11-50💰 $20,000,000 Series A over 2 years agoLogisticsDeliverySoftware
🗣️ Languages: English
⏳ Experience: 7+ years
Requirements:
- 7+ years of experience in B2B SaaS demand generation, ABM, or growth marketing
- Experience in an early-stage, high-growth startup, starting at Series A or B and scaling from there, with defined growth goals and metrics
- Hands-on experience with multi-channel campaigns spanning demand generation, content marketing, lifecycle programs, and field events
- Strong understanding of ABM strategies and sales enablement
- Experience managing marketing tech stacks (HubSpot, Customer.io, Clay, Apollo, Smartlead, etc.)
- Track record of demonstrating marketing's impact on demand generation, pipeline velocity, booked revenue, and retention
Responsibilities:
- Design and execute integrated demand generation campaigns
- Build and run ABM programs
- Develop and manage high-impact content programs
- Build and manage an effective GTM enablement program
- Drive pipeline velocity by aligning marketing efforts with sales cycles
- Develop and execute marketing campaigns around key events
- Lead lifecycle marketing efforts to strengthen SMB acquisition
- Identify and execute co-marketing opportunities with partners
- Own and optimize Nash’s website as a core GTM asset
- Refine and expand our marketing tech stack
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