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Engagement & Retention Marketing Manager
Posted about 1 month agoViewed
💎 Seniority level: Manager, 3+ years
💸 Salary: 113100.0 - 126304.0 USD per year
🏢 Company: Virta Health👥 251-500💰 $133,000,000 Series E almost 4 years agoPersonal HealthMedicalHealth CareDiabetes
🗣️ Languages: English
⏳ Experience: 3+ years
Requirements:
- 3+ years of experience in a Lifecycle or email marketing role, with proven success driving conversion, retention, and re-engagement through email, push, in-app, and SMS channels.
- Skilled in developing and executing lifecycle strategies, including experimentation (A/B and multivariate testing), analyzing campaign performance, and delivering actionable insights to improve engagement and outcomes.
- Excellent short-form writing skills for impactful messaging, with the ability to clearly communicate and collaborate across cross-functional teams using tools like Zoom and Slack.
- Exceptional organizational skills with a high attention to detail, balancing multiple priorities and driving projects autonomously in a fast-paced environment.
Responsibilities:
- Design and manage behavior-driven, cross-channel campaigns (email, SMS, push, in-app, etc.) to drive enrollment, improve program engagement, and reduce churn, helping members achieve their goals.
- Leverage behavioral, demographic, and outcomes data to create personalized messaging and audience segments that resonate with diverse member groups, including new enrollees, long-tenure members, and those requiring re-engagement. Ensure members on different pathways are receiving communication tailored to their needs.
- Work closely with product, content, design, and analytics teams to identify gaps and opportunities in the member journey, including enrollment, retention, and engagement stages, ensuring campaigns achieve business objectives.
- Develop and execute experimentation roadmaps, conducting rigorous A/B testing to improve funnel performance and campaign effectiveness. Analyze results against key metrics, deliver regular reports, and provide actionable insights to refine strategies and maximize impact on enrollment, retention, and engagement.
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