Marketing Lead 202503

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Requirements:

• Minimum 5 years of B2B marketing experience, with at least 3 years in a leadership role in the SaaS sector.
• Near-native or native-level proficiency in English (spoken and written).
• Proven success creating and executing growth-focused marketing strategies.
• Strong understanding of lead generation, content marketing, and social media.
• Experience managing a small marketing team, fostering professional development and performance management.
• Demonstrated ability to position and grow SaaS products globally.
• Strong analytical skills to interpret data and drive decision-making.
• Excellent communication and stakeholder management skills.
• Willingness to travel to Singapore on occasion if working remotely.

Responsibilities:

• Develop and refine a global marketing strategy for Digify.
• Lead and mentor a team of three marketers to execute the strategy effectively.
• Establish and track marketing KPIs, ensuring objectives are met consistently.
• Deeply understand the Digify product, its users, competitors, and market dynamics.
• Create compelling product positioning and messaging that differentiates Digify.
• Identify new opportunities to reach key markets and expand market share.
• Manage lead acquisition funnels and nurture prospective customers.
• Leverage data to inform evidence-based marketing decisions.
• Develop and execute targeted campaigns to accelerate growth.
• Regularly review and optimize marketing strategies for continuous improvement.
• Plan and manage quarterly and annual marketing budgets, collaborating with finance and leadership for alignment.
• Work cross-functionally with Sales and Customer Success to implement effective sales enablement resources.