Senior Product Marketing Manager Lead

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Requirements:

• 6+ years of experience in leading product marketing, product management, growth marketing or a combination of those, at a high-growth SaaS company
• Remote culture fit: Self-motivated, high-energy, ambitious, comfortable in written communication
• Experienced in customer research, segmentation and creating GTM strategies
• Compelling and compassionate story-teller, passionate about getting to know our clinicians and identifying what would increase their happiness.

Responsibilities:

• Lead market, customer, and competitive research efforts to understand market dynamics, identify target segments, and provide insights that inform product development.
• Develop and communicate compelling value propositions that resonate with target audience segments while ensuring alignment with Freed’s mission and products.
• Act as a bridge between product, marketing, and sales teams to facilitate cross-functional alignment and ensure cohesive go-to-market strategies and differentiated messaging.
• Craft and execute comprehensive go-to-market plans for new product launches and existing product enhancements, including positioning, messaging, pricing, and sales enablement.
• Champion the clinician’s voice by ensuring all marketing efforts focus on their needs and experiences, amplifying their perspectives, and highlighting the benefits Freed brings to their happiness.
• Collaborate with the marketing team to create engaging product content, sales materials, case studies, proof points, website copy, blog posts, webinars, and more.
• Led cross-functional teams to manage product launches successfully, coordinating marketing campaigns, sales training, and customer support efforts.