ApplyYield Manager - (Remote - US)
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💎 Seniority level: Manager, 5+ years
📍 Location: United States
💸 Salary: 120000.0 - 140000.0 USD per year
🔍 Industry: Ad Tech
🏢 Company: Mediavine👥 101-250InternetAdvertisingInformation Technology
🗣️ Languages: English
⏳ Experience: 5+ years
🪄 Skills: SQLData AnalysisRESTful APIsJSONData analyticsA/B testing
Requirements:
- 5+ years progressive experience in yield management, ad operations or a related role
- 3+ years experience in programmatic yield management
- High level of understanding and experience of programmatic advertising, the Ad Tech industry and its ecosystem
- Extensive knowledge of Ad Technologies such as Google Ad Manager and SSPs/ DSPs
- Relationships with DSPs, agencies and advertisers, preferred
- Experience with ad inventory management, revenue attribution, pricing analysis and strategy, and programmatic auction techniques
- Strong analytical and reporting skills
- Experience with A/B testing
- Excellent Excel, SQL, Google Sheets skills
- Experience efficiently communicating findings and progress to cross-functional teams, senior leadership and stakeholders
- A positive attitude and strong self-motivation
- Excellent written and verbal communication skills
- Availability to travel to on-site locations for events/conferences, team retreats, and the annual all hands events approximately 20% of the time
Responsibilities:
- Collect and analyze data trends and campaign specific insights to improve performance for campaigns and revenue partners
- Develop actionable insights, making recommendations to internal Sales and Account teams, which will be communicated externally to clients and agencies
- Manage inventory, forecasting, pricing, and yield optimization to maximize revenue
- Contribute to the evolution of overall revenue strategy with A/B testing and analysis to support testing decisions
- Establish processes, documentation, and structure to the development of yield management
- Maintain strong understanding of ad platforms/SSPs/DSPs, data sources, and sales workflow, relying on these various inputs to develop data-driven recommendations for improving yield or operational efficiencies
- Stay up to date on industry trends and communicate internally to ensure success
- Availability to travel to on-site locations for events/conferences, team retreats, and the annual all hands events approximately 20% of the time
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