ApplySalesforce Marketing & Data Cloud Senior Developer
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π Seniority level: Senior, 3+ years
π Location: United States, Canada
π Industry: Software Development
π’ Company: Tekton Labsπ₯ 51-100ConsultingInformation TechnologySoftware
π£οΈ Languages: English
β³ Experience: 3+ years
πͺ Skills: SQLETLSalesforceAPI testingREST APIMarketingData modelingData management
Requirements:
- 3+ years of hands-on experience in Salesforce Marketing Cloud development, working with Journey Builder, Email Studio, Automation Studio, Mobile Studio, and AMPscript
- Strong expertise in SQL, AMPscript, SSJS, and API integrations (REST/SOAP)
- Experience with Salesforce Data Cloud (CDP) and its integration with Marketing Cloud and external data sources
- Familiarity with Data Extensions, Contact Builder, and Audience Segmentation in SFMC
- Proficiency in Marketing Cloud APIs, Data Cloud connectors, and ETL processes
- Understanding of customer lifecycle marketing, personalization, and campaign analytics
- Experience with CDP platforms, data enrichment, and predictive analytics
Responsibilities:
- Design, develop, and deploy multi-channel marketing automation campaigns using Journey Builder, Email Studio, Mobile Studio, and Advertising Studio.
- Implement AMPscript, SSJS (Server-Side JavaScript), and SQL for advanced personalization and data-driven email campaigns.
- Create and manage Data Extensions, ensuring proper data structuring for segmentation and personalization.
- Develop and maintain custom APIs to integrate Salesforce Marketing Cloud with external platforms.
- Configure and optimize Salesforce Data Cloud (formerly CDP) for real-time customer segmentation and activation.
- Implement data ingestion pipelines and ensure seamless integration between Marketing Cloud, Sales Cloud, and external data sources.
- Leverage Data Cloud for predictive analytics, audience segmentation, and personalized marketing strategies.
- Build and optimize SQL queries within Automation Studio for segmentation, data manipulation, and ETL processes.
- Develop custom scripts and integrations for enhanced Marketing Cloud functionality.
- Monitor campaign performance, deliverability, and engagement metrics, providing insights and recommendations for optimization.
- Ensure compliance with GDPR, CCPA, CAN-SPAM, and other data protection regulations.
- Implement security best practices for data management and customer identity resolution.
- Collaborate with marketing, IT, and data teams to ensure best practices in campaign execution and customer data usage.
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