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Digital Media Planner - Strategist
Posted about 1 month agoViewed
💎 Seniority level: Entry, 2-3 years
📍 Location: United States
🔍 Industry: Digital Media
🏢 Company: Channel Factory👥 51-100VideoAdvertisingVideo StreamingSaaSAnalytics
🗣️ Languages: English
⏳ Experience: 2-3 years
Requirements:
- 2-3 years of experience at a digital media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology
- 1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
- Bachelor’s Degree
- Self-starter
- Operates with a sense of urgency and discipline across various time zones
- Highly organized; curious about proactively finding solutions to problems
- Collaborative - can work within a team and independently and manage up, down, and across departments
- Knowledge of Excel calculations, pivot tables, and graphs
- Driven and determined to learn and adapt to a fast-paced digital world
- Enjoys being a part of the Sales cycle and may even want to grow into a Sales Representative or Account Manager
- Strong verbal and written storytelling and presentation skills including PowerPoint, status calls, and emails
- Above all, possess the highest levels of professionalism, integrity, and ethics
- Ability to travel a minimum of 15% a year for onsite meetings, training, etc.
Responsibilities:
- Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with
- Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
- Curating sample targeting lists that align with brand’s intended audience
- Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
- Partner with Account Management to seamlessly transition campaign from pre- to post-sales
- Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
- Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
- Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients
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