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Growth / Performance Marketing with B2B Experience (Preferably SaaS / Security)

Posted about 1 month agoViewed

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📍 Location: Bengaluru, Karnataka, India

🔍 Industry: Cybersecurity

🏢 Company: Simbian👥 11-50💰 $10,000,000 Seed 12 months agoComputerSecurityNetwork Security

🗣️ Languages: English

Requirements:
  • Proven experience in leading B2B marketing efforts, with a focus on demand generation and product marketing, ideally in cybersecurity.
  • Experience in an early-stage startup environment or rapidly scaling company is highly preferred.
  • Strong strategic mindset with the ability to develop and execute marketing strategies that drive measurable business results.
  • Proficiency in using analytics tools to track, measure, and report on marketing campaign performance and ROI.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is preferred.
  • Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and effectively.
  • Ability to thrive in a fast-paced, evolving environment and bring innovative ideas to the table.
  • B2B SaaS and / or B2B Cybersecurity marketing experience will be a tie-breaker
Responsibilities:
  • Develop and execute comprehensive marketing strategies to drive brand awareness, engagement, and customer acquisition.
  • Lead multi-channel campaigns (digital marketing, email, content marketing, webinars, events) to generate high-quality leads and nurture them through the sales funnel.
  • Oversee product marketing efforts, including go-to-market strategies, product positioning, and messaging.
  • Utilize data-driven insights to continuously optimize campaign performance, conversion rates, and ROI.
  • Implement A/B testing and other tactics to improve effectiveness.
  • Work closely with sales, product, and executive teams to align marketing efforts with business goals and support product launches.
  • Contribute to building simbian brand reputation as a thought leader and innovator in the cybersecurity industry.
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