Senior Manager - Business Systems (GTM) - India (remote)

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Requirements:

• 10+ years of experience in business applications, CRM, or enterprise systems management, with a focus on GTM technologies.
• Deep expertise in CRM platforms (e.g., Salesforce, HubSpot, Dynamics), marketing automation (e.g., Marketo, Pardot), sales engagement (e.g., Outreach, Salesloft), customer success platforms (e.g., Gainsight, Totango) and Support Desk (e.g. Freshdesk, Zendesk)
• Knowledge of AI/ML applications in GTM technology
• Strong understanding of data governance, integrations (e.g., using APIs, middleware solutions), and business intelligence tools.
• Experience managing system migrations, implementations, and vendor negotiations.
• Ability to work cross-functionally with leadership, IT, and operations teams to align technology with business goals.
• Excellent project management skills, with experience leading multiple initiatives simultaneously.
• Strong analytical and problem-solving abilities, with a focus on process optimization and automation.
• Experience managing teams and fostering a high-performance culture.

Responsibilities:

• Lead the GTM business applications team, overseeing the development, administration, and optimization of tools such as CRM, marketing automation, customer success platforms, and sales enablement tools.
• Partner with Sales, Marketing, and Customer Success leaders to align technology with business objectives and drive operational efficiencies.
• Evaluate, recommend, and implement technology solutions that enhance customer engagement, streamline workflows, and improve data accuracy.
• Own the integration strategy across GTM applications, ensuring seamless data flow and reducing system redundancies.
• Establish and maintain governance frameworks, ensuring compliance with data security, privacy regulations, and best practices.
• Lead system consolidation efforts to optimize the GTM tech stack, reducing costs and complexity while maintaining business continuity.
• Manage vendor relationships, negotiate contracts, and drive accountability with third-party application providers.
• Collaborate with Data and Analytics teams to enable robust reporting and insights, ensuring GTM teams have access to real-time, actionable data.
• Develop and manage the roadmap for GTM technology improvements, prioritizing initiatives that provide the highest business impact.
• Provide leadership and mentorship to the business applications team, fostering a culture of innovation and continuous improvement.