Senior Strategist, Social Media & Texting

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Requirements:

• 3-5 years of experience in professional social media management (or similar) for major platforms
• At least 1-2 years of experience with peer-to-peer and/or broadcast texting for political clients
• Able to manage client projects and relationships largely without assistance
• Demonstrated commitment to and knowledge of progressive politics
• Strong copywriting skills
• Ability to write for various social media platforms and adapt to different principals
• Majority of writing is free of errors
• Ability to adapt writing to conform to client voices and perspectives
• A desire to play a key role in social media and fundraising for major political campaigns, nonprofits, and causes
• Attention to detail while managing tight deadlines and multiple content calendars
• Previous fundraising experience strongly preferred
• Basic graphic design and video editing skills preferred but not required
• Knowledge of ActBlue and various CRMs (Action Kit, BSD, Action Network, NGP, etc.) preferred but not required

Responsibilities:

• Lead client social media accounts and/or texting programs and provide feedback to strategists and coordinators on your accounts
• Crafting and implementing social media management and growth strategies
• Utilize social media to fundraise and build lists for clients
• Creating graphics and short-form videos for social media posts
• Overseeing social media (Facebook, Twitter, Instagram, TikTok, and other client social media platforms) posting schedules & texting calendars and ensuring a robust and consistent cadence that is responsive to breaking news and other major moments
• Researching issues relevant to our clients in order to identify salient topics and content for social media posts
• Remaining plugged in to political news and overall trends in progressive politics, political fundraising, and social media
• Managing and interfacing with clients directly (potentially including Members of Congress and candidates for federal office)
• Draft copy for fundraising and mobilization through texting and develop calendars for client programs
• Manage texting production and develop other assets, such as mobile flows, landing pages, donation pages, and more.
• Propose ideas for testing, segmentation, and optimization.
• Lead list growth strategy from start to finish with multi-layered media plans, including pitching and managing acquisition buys for phone numbers and budgeting campaigns.
• Develop and manage P2P texting campaigns across clients
• Pulling, compiling, analyzing, and synthesizing social media and texting performance metrics into reports and presenting to clients
• Build processes within client teams and within department, with guidance of manager/Department Director
• Contribute to overall department success, such as developing training materials, participating in sales pitches as needed, and assisting in hiring/onboarding
• Oversee interns as needed