Regional Marketing Manager, ANZ

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Requirements:

• 7+ years of experience in field marketing with a proven track record of success in B2B environments at a fast growing tech company.
• Strong understanding of the ANZ enterprise B2B software market, cultural differences, and business opportunities.
• Experience in developing and executing multi-channel marketing programs, including: field events, webinars, partner programs, and digital campaigns.
• Excellent project management, communication, and organizational skills.
• Proven ability to collaborate effectively with cross-functional teams and external partners.
• Strong analytical and reporting skills.
• Ability to travel in support of regional activities and initiatives as required by the business.
• Fluency in English and additional languages preferred.

Responsibilities:

• Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets including MQLs and SAOs.
• Develop and implement marketing plans aligned with global objectives, tailoring them to the specific needs and cultural nuances of the ANZ market.
• Manage a comprehensive marketing program across various channels, including trade shows, events, webinars, partner programs, and digital campaigns to drive leads, opportunities, and win business.
• Deliver a concentrated Account-Based Marketing (ABM) program for your region to amplify sales relationships and support the progression of strategic deals.
• Track and analyze performance data to monitor pipeline creation & progression, guide marketing planning, and report on program ROI.
• Build and manage strong relationships with key stakeholders, including internal sales teams, external partners, and distributors.
• Partner closely with regional sales leaders to develop quarterly marketing plans based on a deep understanding of customer needs, market and competitive landscape, trends and opportunities.
• Collaborate with product marketing, content marketing, PR and other teams to develop effective marketing materials and messaging for regional campaigns.
• Be an active and collaborative member of the Global Marketing team to ensure consistency of strategic marketing programs.