Content Marketing Copywriter

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Requirements:

• 5+ years experience in copywriting or content marketing, preferably in B2B SaaS or healthcare technology
• Strong ability to translate technical product features into customer-focused benefits
• Exceptional writing, editing, and proofreading skills with keen attention to detail
• Experience with CRO principles and creating conversion-focused content
• Collaborative mindset with the ability to manage feedback constructively and iterate quickly
• Familiarity with EHR systems, healthcare software, or the healthcare industry is a plus

Responsibilities:

• Write engaging website copy, landing pages, one-sheets, lead magnets, and conversion-optimized materials that reflect Tebra’s product value and benefits.
• Develop and refine CRO copy for our resource hub (The Intake) to boost engagement and conversions.
• Leverage AI tools and platforms to enhance content creation. Experiment with prompt engineering to generate better results, refine messaging, and uncover innovative ideas.
• Maintain a messaging spreadsheet that captures and evolves Tebra’s key product features and benefits.
• Review and polish social media content, case studies, and other collateral to ensure clarity and consistency and maintain brand consistency.
• Partner with the marketing team to align messaging and participate in brainstorming sessions, creative ideation, and feedback cycles.
• Stay informed about industry trends, healthcare topics, and competitor strategies to ensure content remains relevant and impactful.