Technical Project Director

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Requirements:

• Prior experience in marketing operations, martech, data engineering or a related field, with bachelor’s degree in Marketing, Engineering, Business Administration, or a related field, and a proven track record of successfully leading strategic martech initiatives.
• Ability to translate business goals into actionable martech strategies and roadmaps with excellent problem-solving and analytical skills.
• Strong understanding of data's role in marketing and familiarity with key martech concepts like data pipelines, ingestion processes, attribution modelling, real-time personalization, and data visualization platforms.
• Strong analytical skills and a data-driven approach to decision-making. Ability to measure and demonstrate the impact of martech initiatives on business outcomes.
• Exceptional communication and presentation skills, with the ability to effectively convey complex information to diverse audiences, including business stakeholders and technical teams.
• A strong team player with proven ability to build relationships and influence stakeholders across different departments (technical and business).
• Strong understanding of the digital marketing ecosystem, including websites, apps, and various marketing channels.
• Strong project management and organizational skills with experience working in agile development environments and familiarity with agile project management methodologies

Responsibilities:

• Define and prioritize martech projects aligned with business needs and strategic goals.
• Develop detailed project plans and collaborate with technical teams on implementation.
• Write product requirements documents (PRDs) and review technical RFCs (requests for comments) from engineering, as well as sign off on user acceptance testing (UAT).
• Oversee the implementation and integration of marketing automation platforms and other martech tools with our core data platforms..
• Analyze marketing data and reports to identify trends, opportunities, and areas for improvement.
• Manage project development, resolve roadblocks, and ensure timely delivery.
• Lead project meetings and manage a cross-functional team of marketing, analytics, martech, software, and data engineering professionals.
• Communicate project updates and results to stakeholders at all levels (including the Martech Senior Director and, at times, Marketing and Engineering VPs).
• Stay informed about industry best practices and emerging martech trends.