ApplyTechnical Content Marketing Manager
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💎 Seniority level: Manager, 7+ years
📍 Location: United States
💸 Salary: 100000.0 - 130000.0 USD per year
🔍 Industry: B2B SaaS or API-driven tech
🏢 Company: Nylas👥 101-250💰 $120,000,000 Series C almost 4 years ago🫂 Last layoff over 2 years agoDeveloper APIsEmailSoftware
🗣️ Languages: English
⏳ Experience: 7+ years
🪄 Skills: Google AnalyticsAPI testingContent creationContent managementREST APICommunication SkillsAnalytical SkillsCollaborationSEOWritingJSONData visualizationMarketingStrategic thinkingDigital MarketingWordPressData analyticsSaaSA/B testing
Requirements:
- 7+ years of experience in content marketing, growth marketing, or a related field.
- Strong understanding of APIs, developer-focused SaaS products, and cloud-based platforms.
- Deep experience in crafting, executing, and optimizing content strategies.
- Proficiency in SEO strategy, keyword research, and performance analytics.
- Ability to partner effectively with Product Marketing, Developer Relations, Growth, and Sales teams.
- Hands-on experience with website analytics platforms.
- Ability to establish and maintain a strong, authentic brand voice.
Responsibilities:
- Write engaging, high-impact content, including blog posts, whitepapers, case studies, email campaigns, landing pages, and more.
- Partner with Product Marketing and Developer Relations to align content with product releases.
- Manage graphic design resources to create visually compelling content.
- Work with the Demand Generation team to identify high-performing content, refine strategies based on analytics, and optimize for SEO and conversion rates.
- Plan and execute content-driven marketing campaigns, including landing pages, email nurtures, and A/B testing.
- Maintain a clear, authentic brand voice.
- Develop compelling content that establishes Nylas as a category leader.
- Track engagement, measure content effectiveness, and refine strategy based on key performance metrics.
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