Senior Channel and Technical Alliances Marketing Manager

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Requirements:

• Minimum of 10 years of experience in B2B SaaS channel marketing, product marketing, growth marketing, channel sales and related roles.
• Experience activating a vendor solution presence on cloud marketplaces such as AWS, Azure, and Google Cloud Platform.
• Prior hands-on channel and technical partner marketing experience with an array of partner GTM motions including resellers, referral partners, global systems integrators, and cloud marketplaces.
• Experience with building and deploying content and community enablement through partner portal technologies such as Impartner.
• Strong understanding of partner marketing lifecycle.
• Demonstrated experience in developing and executing successful partner marketing strategies, content, and programs.
• Proven ability to build and maintain relationships with customers, partners, and cross-functional teams.
• Fluency with Marketing and sales KPIs to measure and analyze channel marketing investment and outcomes.
• Proficient in leveraging data to drive marketing decisions and improve results.

Responsibilities:

• Strategically align with the Sift channel sales and alliances team, forging deep working relationships and establishing joint objectives.
• Define and execute an integrated channel marketing plan that accounts for elevating Sift awareness around current and future partner ecosystems and delivers qualified opportunities to support Sift revenue goals.
• Plan and execute diverse joint (Sift and partner) marketing activities including events, webinars, campaigns, digital programs, and activating MDF.
• Craft and execute internal and external partner collateral and communications to sustain Sift presence among the Sift workforce and partner stakeholders.
• Enable Sift partner pipeline development by building content, campaign assets, educational series and more deployed and curated within the Sift partner portal.
• Define and deliver against partner and alliance marketing KPIs supporting market recognition, partner engagement, pipeline creation, and revenue.