Demand Generation Lead

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Requirements:

• 7+ years of experience in demand generation or Inbound Marketing, ideally in a B2B or sales-led organization
• Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies
• Experience running multi-channel demand generation campaigns, including paid media, organic channels, and partnerships

Responsibilities:

• Lead Demand Generation team to own customer acquisition efforts by designing and executing multi-channel demand generation campaigns that drive leads and revenue
• Create and optimise email marketing campaigns to nurture prospects and re-engage existing customers
• Develop and refine the lifecycle journey, ensuring prospects move seamlessly through the funnel and into sales conversations