Senior Associate, Paid Media (Retail)

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Requirements:

• Experience in fast-paced marketing or advertising roles
• Hands-on experience with Google Ads, Facebook, etc.
• Strong analytical skills for data-driven optimization
• Experience managing campaigns across different regions
• Media agency experience a plus

Responsibilities:

• Own the strategy and implementation of paid media campaigns
• Collaborate with media buyers for campaign efficiency
• Build strategic roadmap for new growth marketing tactics
• Report on paid media performance and analytics
• Optimize copy, creative and audience segmentation
• Execute tests to optimize conversion
• Partner across teams for product and content launches
• Manage budgets and relationships with publishers