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Senior Manager, Performance Marketing
Posted about 1 month agoViewed
💎 Seniority level: Manager, 5-8 years
📍 Location: United States
🔍 Industry: Marketing
🏢 Company: Jiffy👥 11-50💰 Seed over 4 years agoHome ServicesHome ImprovementHome Renovation
🗣️ Languages: English
⏳ Experience: 5-8 years
Requirements:
- Bachelor’s degree in Economics, Marketing, or a related field
- 5-8 years in acquisition marketing
- Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel
- Strong quantitative and qualitative analytical skills
- Proficiency in marketing technologies, analytics tools, and programmatic advertising
Responsibilities:
- Work closely with General Managers to understand market trends, customer behaviors and competitive landscapes
- Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
- Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights
- Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency
- Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation
- Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
- Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets
- Continuously evaluate and adopt the latest marketing technologies, trends and best practices to stay ahead in the competitive landscape
- Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages
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