Director, Campaign Marketing

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Requirements:

• Minimum of 10 years of experience in marketing operations, with a focus on campaign management and execution.
• Proven leadership experience, with the ability to inspire and develop a high-performing team.
• Strong understanding of both print and digital marketing channels, including direct mail, email, social media, and online advertising.
• Exceptional project management skills, with the ability to manage multiple priorities in a dynamic environment.
• Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams.
• Experience in the healthcare industry or a similar highly regulated environment is a plus.

Responsibilities:

• Lead the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with business objectives and member needs.
• Oversee the day-to-day operations of both print and digital marketing efforts, ensuring campaigns are delivered on time, within budget, and with the highest quality standards.
• Manage and mentor a team of marketing operations professionals, fostering a culture of continuous improvement and high performance.
• Identify and implement process improvements to enhance the efficiency and effectiveness of campaign execution, leveraging technology and best practices.
• Utilize analytics and insights to measure campaign performance, optimize strategies, and report on key metrics to stakeholders.
• Ensure all marketing communications comply with regulatory requirements and brand guidelines, maintaining the integrity and trust of our healthcare services.