Marketing Executive, Global Campaigns & Influencers

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Requirements:

• 1-3+ years of relevant work experience in influencer marketing strategy development and execution, preferably in a fast-paced environment or global context and preferably with managerial experience.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
• Creative thinking and problem-solving abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Proficiency in marketing tools and platforms.
• Familiarity with trends and best practices in digital marketing and content creation.

Responsibilities:

• Support in designing and steering Love, Bonito’s global campaigns & influencer strategy.
• Identify, manage, and build long-term relationships with key global influencers & partnerships.
• Support in planning and executing global influencer marketing levers such as seeding kits and influencer event toolkits.
• Ensure alignment of country influencer strategies, activations, and profiles to global direction and brand alignment.
• Monitor influencer performance metrics and provide actionable insights for continuous optimization and improvement.
• Support in managing global influencer marketing budget efficiently.
• Stay abreast of influencer marketing trends.
• Collaborate with country marketing teams and HQ cross-functional teams to build and optimise operational workflows.
• Support in identifying/developing the right tools and processes to support the influencer program.