Marketing Director

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Requirements:

• Proven experience as a Marketing Director (or similar) in a relevant industry
• Demonstrated success in building and growing a brand within the affiliate marketing space, with verifiable results
• Extensive knowledge of various marketing functions, including commercial, content, and SEO, to effectively manage senior individuals in each area and leverage their roles to drive brand growth and engagement
• Deep understanding of the affiliate marketing industry, including trends, challenges, and opportunities, with the ability to navigate and leverage these for brand growth
• Experience in managing marketing budgets and ensuring efficient resource allocation to maximize ROI
• Strong strategic planning skills with a history of developing and executing marketing strategies that drive significant business success
• Strong relationship-building skills with the ability to establish and maintain strategic partnerships and collaborations

Responsibilities:

• Develop and execute comprehensive marketing strategies to build and grow brands within the affiliate marketing space, ensuring verifiable results.
• Lead, mentor, and manage senior individuals within various marketing functions, including commercial, content, and SEO, leveraging their expertise to achieve marketing objectives.
• Stay abreast of industry trends, challenges, and opportunities in the affiliate marketing sector, and navigate and leverage these insights to enhance brand presence and competitiveness.
• Manage company budgets, ensuring efficient resource allocation to maximise return on investment (ROI), and monitor financial performance to implement corrective measures as needed.
• Utilise strong strategic planning skills to develop and implement marketing plans that drive significant business success, and set clear objectives and goals for marketing initiatives.
• Establish and maintain strategic partnerships and collaborations to enhance marketing efforts and expand market reach, and build strong relationships with key stakeholders.
• Utilise data analysis to inform marketing decisions, track campaign effectiveness, and optimise future marketing efforts, while implementing metrics and KPIs to measure success and drive continuous improvement.