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Mexico Jr Data Analyst - Data & Analytics
Posted about 2 months agoViewed
💎 Seniority level: Junior, 2+ years
📍 Location: Mexico
🔍 Industry: Marketing Technology
🏢 Company: Channel Factory👥 51-100VideoAdvertisingVideo StreamingSaaSAnalytics
🗣️ Languages: English
⏳ Experience: 2+ years
Requirements:
- 2+ years of experience in strategic marketing/media analytics, preferably within an agency or ad tech environment.
- Proficiency in data visualization and storytelling (using tools like Datorama, Tableau, Looker, Qlic, Metabase, etc.) to present insights in an engaging, client-friendly manner
- Strong understanding of digital advertising platforms, programmatic media, and ad/mar-technologies, including: Ad Servers & Exchanges (Google/DoubleClick, The Trade Desk, Innovid, etc.), Programmatic Media (DSPs, DMPs, SSPs, data lakes, etc.), and Digital & Social Analytics (Google Analytics, YouTube Analytics, Adobe, Comscore, etc.).
- Ability to measure both Direct Response and Brand Awareness campaigns, understanding impact across the marketing funnel.
- Strong analytical skills, with the ability to translate complex data into meaningful insights and strategic recommendations.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
Responsibilities:
- Develop and deliver integrated research, measurement, analytics, and insights to help clients optimize their media strategies and achieve campaign objectives.
- Analyze campaign data across YouTube, social, and digital platforms to assess performance and effectiveness, providing actionable insights.
- Identify key trends, performance drivers, and optimization opportunities, translating complex data into clear recommendations.
- Develop and present client-facing reports, including topline weekly, deep-dive monthly, quarterly, mid-campaign, and wrap-up analyses utilizing tools such as Tableau, Dataroma, Looker, Qlic, Metabase, etc.
- Collaborate with internal teams to enhance media planning, buying, and optimization strategies based on data insights.
- Utilize brand suitability and contextual targeting methodologies to improve media efficiency and brand safety.
- Monitor industry trends, advancements in measurement methodologies, and emerging ad tech solutions to keep Channel Factory at the forefront of innovation.
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