Director of SEO

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Requirements:

• 8+ years of experience in SEO, with a strong emphasis on technical SEO and international search strategies.
• Be a subject matter expert in all core SEO areas including but not limited to: search engine algorithms, Content, Keyword Research, site architecture, URL structure, sitemaps, canonical tags, dynamic/static pages, and On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.).
• Hands-on experience in HTML, CSS, JavaScript, CMS platforms like WordPress or Contentful, and other website technology related to SEO.
• Strong ability to interpret data, identify trends, and create actionable insights.
• Strong leadership and communication skills, with experience in collaborating/mentoring/managing stakeholders in multiple timezones, locations, and cross-functions.

Responsibilities:

• Develop and execute a comprehensive global SEO strategy to increase organic traffic, user engagement, and conversions across the US, UK, Canada, and Australia.
• Identify and prioritize opportunities to target SMBs in each region based on market trends, verticals, search behavior, and competitive analysis.
• Keep up-to-date with search engine algorithm changes, industry trends, and competitor strategies.
• Conduct regular technical SEO audits and ensure optimal website architecture, URL structure, indexation, crawlability, and performance.
• Work with our Site Experience & Front-end Dev to implement SEO best practices, including structured data, site speed optimization, and mobile-first indexing.
• Stay informed about the latest advancements in AI and search engine technology, including AI-driven ranking algorithms, chat-based search interfaces (e.g., ChatGPT, Bing, Google Gemini), and the growing importance of rich snippets and visual search.
• Develop strategies to optimize for AI-powered search experiences, ensuring Constant Contact ranks for both traditional search queries and conversational AI-driven search prompts.
• Monitor and analyze key SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
• Create and present regular reports to leadership, highlighting performance, opportunities, and risks.
• Leverage A/B testing and experiments to refine strategies and improve ranking performance.
• Partner with Site Experience & Content teams to create and optimize high-quality, engaging, and keyword-targeted content.
• Develop an SEO content strategy tailored to regional markets, including localization efforts and language considerations.
• Provide mentorship, training, and guidance to team members and cross-functional partners.