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Principal Growth Marketing Manager

Posted 2 months agoViewed

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💎 Seniority level: Principal, 10+ years

🔍 Industry: Software Development

🏢 Company: Vendia👥 51-100💰 $30,000,000 Series B almost 3 years agoBlockchainSaaSPaaSData IntegrationInformation TechnologyData GovernanceSoftwareCloud Infrastructure

🗣️ Languages: English

⏳ Experience: 10+ years

Requirements:
  • 8+ years of experience in a B2B demand generation and/or growth marketing role.
  • Experience in B2B SaaS and data technology marketing, working closely with sales teams.
  • Experience managing a budget and prioritizing spend across demand activities.
  • Expertise with marketing automation, ABM, and paid/social tools.
Responsibilities:
  • Define persona-based targeting approach and channel specific content strategy.
  • Define, launch, and manage customer and partner acquisition campaigns.
  • Leverage various channels (website, paid, social, events etc.) to build awareness and drive meaningful MQLs.
  • Manage engagement across social media platforms.
  • Test and improve performance across campaigns.
  • Continuously monitor revenue performance, uncover areas for improvement, ideate and test recommendations.
  • Own marketing demand budget allocation and optimization across all acquisition channels.
  • Own and drive marketing led growth OKRs with both quantitative and qualitative analysis.
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