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Head of B2B Marketing (Remote, Europe)

Posted 2 months agoViewed

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💎 Seniority level: Lead, 6+ years

📍 Location: Greece, Cyprus, Spain, Poland, Portugal

🔍 Industry: B2B SaaS, EdTech

🏢 Company: LearnWorlds👥 101-250💰 $32,000,000 Series A over 3 years agoEducationEdTechE-LearningE-Commerce

🗣️ Languages: English

⏳ Experience: 6+ years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsSEOCross-functional collaborationLead GenerationDigital MarketingA/B testing

Requirements:
  • 6+ years in a B2B SaaS company with at least 2+ in a leadership/managerial role.
  • Experience in both sales-led and product-led growth.
  • Expertise in data analysis, funnel optimization, and cohort-based performance reporting.
  • Demonstrated success in managing and optimizing marketing channels including SEO, SEM, and paid social.
  • Exceptional English communication and collaboration skills.
Responsibilities:
  • Set KPIs and targets, forecast budgets, and own their delivery.
  • Lead, grow, and mentor a team of three, empowering them to succeed and supporting their career growth.
  • Cultivate a collaborative, inclusive, and fun team culture that aligns with LearnWorlds' mission.
  • Develop, test, and iterate on growth marketing strategies to drive user acquisition, engagement, and retention.
  • Lead multi-channel campaigns and optimize the entire marketing funnel.
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