Senior CRM Marketing Executive

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Requirements:

• You have c.2-3 years of expertise in end-to-end CRM retention marketing management.
• Experienced in developing and delivering CRM programmes with proven results.
• Hands-on experience with CRM platforms like Iterable, Hubspot, or Braze, and understanding of HTML and CSS.
• Experience handling campaign data using BI tools such as Looker or Tableau.
• Knowledge of segmentation and targeting strategies.
• A/B and MVT testing experience.
• Strong communication and reporting skills, able to collaborate with technical and non-technical teams.
• Good Excel skills and familiarity with business reporting tools.
• Ability to handle multiple projects and adapt to changing priorities.
• Experience in Financial Services, Cards, or tech startups is a plus.
• Curious nature, good organizational skills, and impeccable attention to detail.

Responsibilities:

• You’ll inherit a baseline communications programme to expand, drive, and optimize through personalization and automation.
• You will deliver and develop the existing engagement marketing CRM programme focusing on important metrics.
• Ownership of campaigns with a growth plan.
• Work in a multinational team to build and optimize cross-sell campaigns.
• Develop and execute a CRM test-and-learn pipeline across various channels.
• Analyze campaigns, report trends, and maintain performance dashboards.
• Collaborate with Engagement Marketing and cross-business stakeholders to enhance engagement opportunities.