Scientific Product Manager - Multichem QC

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Requirements:

• Bachelor’s degree in Marketing, Business Administration, Medical Technology or related scientific discipline is required.
• 1-3+ years of product management/marketing and/or clinical laboratory experience is strongly preferred.
• Strong history of supporting global product launches is required.
• Clinical diagnostic industry and/or IVD experience preferred with a focus on quality control is strongly preferred.

Responsibilities:

• Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.
• Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/service enhancements.
• Employ formal and informal market research to identify and interpret changing customer attitudes and demands.
• Assist in developing segmentation strategies and feed insights into strategic planning.
• Support business growth with product and service offerings outside of core lines.
• Engage with Sales and Business Development leads to align marketing activities.
• Provide input into corporate strategy development, including M&A activities.
• Define a value proposition and messaging framework to support sales efforts.