Augment marketing campaigns with personal prospecting and outbound lead generation activities including cold calling, networking, and outbound marketing. Generate new sales opportunities through new business, upselling, and cross-selling. Analyze customer requirements, identify challenges, and present tailored solutions. Organize product demonstrations and consult to sell software solutions to meet customer needs. Manage new and existing customers both remotely and on-site, driving the full sales cycle from lead generation to closing deals. Monitor and steer the sales pipeline to achieve targets. Document sales activities accurately in the CRM system and actively use IT tools for support and pipeline management.