Market Entry Director

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Requirements:

• In-depth knowledge of the group travel industry and source markets.
• Proven track record of crafting successful marketing strategies for new markets.
• Clear, concise, and effective communication in all interactions.
• Strong organizational skills to manage multiple tasks and priorities.
• Ambitious, proactive, and resourceful with a drive to succeed.
• Openness to aligning your professional approach with Ventura’s unique working style.

Responsibilities:

• Develop and execute a strategy to launch and grow a new source market for Ventura TRAVEL’s brands.
• Conduct research on the target audience, market trends, and competition.
• Collaborate with brand directors and departments (Marketing, Customer Success, IT) to align efforts.
• Coordinate marketing campaigns tailored to the new market to drive engagement with our Marketing Team.
• Set and track KPIs to measure success and adjust strategies.
• Manage the budget for market entry, ensuring cost-effectiveness and ROI.
• Represent Ventura TRAVEL in the new market, building brand awareness and reputation.