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Director of Demand Generation

Posted 3 days agoViewed

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💎 Seniority level: Director, 7+ years

🔍 Industry: B2B SaaS

🏢 Company: Roofr👥 101-250💰 $23,500,000 Series A over 1 year agoMarketplaceHome ImprovementConstructionHome Renovation

⏳ Experience: 7+ years

Requirements:
  • 7+ years in B2B SaaS marketing, focusing on demand generation, preferably in a PLG environment.
  • Proven ability to build and lead high-performing marketing teams.
  • Strong analytical skills with experience in marketing operations and tools like Google Analytics, HubSpot, and Amplitude.
  • Hands-on experience driving growth through multi-channel marketing.
  • Deep understanding of PLG customer journeys.
  • Exceptional collaboration skills to work effectively across departments.
  • A passion for rapid testing and continuous improvement.
  • Bachelor's degree in Marketing, Business, or a related field.
Responsibilities:
  • Develop and execute a data-driven lifecycle marketing strategy to drive top-of-funnel acquisition and nurture account growth.
  • Plan, launch, and optimize multi-channel marketing campaigns.
  • Own the end-to-end marketing funnel from acquisition to monetization and churn prevention.
  • Build and manage a high-performing demand generation team.
  • Guide data hygiene, improve reporting capabilities, and monitor performance data for actionable insights.
  • Partner closely with several departments to align marketing efforts with the broader PLG strategy.
  • Oversee marketing operations and optimize key marketing tools.
  • Collaborate with product marketing, content, and design teams for asset creation.
  • Support partner marketing efforts to drive growth through strategic accounts.
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