Director of Demand Generation

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Requirements:

• 7+ years in B2B SaaS marketing with a focus on demand generation; experience in PLG environment preferred.
• Proven experience in building and leading high-performing marketing teams.
• Strong analytical skills with experience in marketing operations and tools like Google Analytics and HubSpot.
• Hands-on experience driving growth through multi-channel marketing strategies.
• Deep understanding of PLG customer journeys and tailored marketing strategies.
• Exceptional cross-functional collaboration skills.
• Passion for rapid testing, learning, and driving continuous improvement.
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities:

• Develop and execute a data-driven lifecycle marketing strategy for lead acquisition and account growth.
• Plan, launch, and optimize multi-channel marketing campaigns including email, paid media, and SEO.
• Own the marketing funnel from acquisition to churn prevention.
• Build and manage a high-performing demand generation team.
• Guide data hygiene, reporting capabilities, and performance monitoring.
• Partner closely with Product, Sales, and Customer Success to align strategies.
• Oversee marketing operations and optimize marketing tools.
• Collaborate with teams to create compelling marketing assets.
• Support partner marketing efforts to drive growth.