Director, Demand Generation (Canada)

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Requirements:

• 8+ years of experience in demand generation or a related field, ideally within SaaS and B2B organizations.
• 5+ years of people management experience.
• Strong leadership and communication skills.
• Big picture thinking with meticulous attention to detail.
• Proven track record of measuring and improving demand generation effectiveness.
• Experience working within a hybrid product-led and sales-led business.
• Proficiency in marketing automation and CRM software.
• Strong analytical skills for data-driven decisions.
• Knowledge of sales, digital marketing, and growth marketing techniques.
• Excellent communication and collaboration skills.
• Ability to prioritize and manage multiple tasks.
• Strong problem-solving and decision-making skills.
• Flexibility and adaptability to change.
• Desire to learn and grow in the demand generation field.
• Knowledge of data analysis and visualization tools like Looker is a plus.

Responsibilities:

• Developing, executing, and owning the Demand Generation Strategy aligned to revenue goals.
• Collaborating with sales and product teams to identify target audiences, personas, and key messages.
• Building and managing a high-performing demand generation team.
• Optimizing channel strategies for PLG and Sales-led channels.
• Utilizing data insights to improve campaign performance.
• Implementing lead generation programs and developing lead nurturing strategies.
• Owning the demand generation relationship with sales leaders.
• Establishing and monitoring KPIs to measure success.
• Planning and managing the demand generation budget.
• Forecasting and reporting on funnel metrics.