Product Marketing Manager, Fenceline

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Requirements:

• Bachelor's degree in marketing, environmental science, public policy, or a related field.
• 5+ years of experience in product marketing or industry-specific experience.
• Strong understanding of environmental and regulatory compliance challenges.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools and analytics platforms.
• Ability to work independently and manage multiple priorities.
• Collaboration and interpersonal skills for cross-functional teamwork.

Responsibilities:

• Gain comprehensive understanding of Picarro's solutions and user experience.
• Conduct market research to identify trends in environmental and regulatory compliance.
• Develop product positioning and create marketing collateral.
• Collaborate with sales teams to produce sales enablement tools.
• Execute targeted marketing campaigns for lead generation and product adoption.
• Analyze marketing performance metrics to optimize campaigns.
• Stay updated on environmental regulations and create thought leadership content.