ApplyLead Generation Manager (LinkedIn channel)
Posted 3 months agoViewed
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Requirements:
- 3+ years of B2B marketing experience targeting C-suite executives.
- 3+ years of experience using LinkedIn for outbound lead generation.
- Background in custom software development, outsourcing, or IT sectors.
- Strong understanding of LinkedIn Sales Navigator and automation tools.
- Deep knowledge of LinkedIn funnel metrics, capable of analyzing KPIs and reports.
- Familiar with CRM tools and lead tracking software.
- Experience using LinkedIn for inbound lead generation.
- Familiarity with LinkedIn Ads instruments.
- Understanding of account-based marketing (ABM) and multi-channel outreach strategies.
Responsibilities:
- Plan, execute, and optimize LinkedIn campaigns to drive qualified leads and sales opportunities.
- Analyze and report on key performance metrics such as lead volume and conversion rates.
- Collaborate with Sales and Marketing teams to utilize automation and CRM tools.
- Build and manage a qualified leads pipeline and ensure smooth handoff to sales.
- Develop personalized outreach strategies for client engagement.
- Continuously refine lead strategies through data-driven decision-making.
- Explore and implement automation tools to enhance operational efficiency.
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