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Content & Social Media Specialist
Posted 3 months agoViewed
💎 Seniority level: Junior, 2+ years
🔍 Industry: E-commerce
⏳ Experience: 2+ years
Requirements:
- 2+ years of experience in content creation and social media management, preferably in a B2B environment.
- Strong writing and editing skills, with experience creating high-volume on-brand marketing content across various formats.
- Familiarity with social media platforms and analytics tools.
- Experience working with creative tools or social media management platforms.
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
Responsibilities:
- Assist in developing and executing content plans that align with brand awareness and lead generation objectives.
- Create and publish high-quality, high-volume marketing content, including blog posts, email campaigns, newsletters, and product marketing assets.
- Edit and refine content from other contributors to ensure alignment with brand guidelines and consistency in tone and messaging.
- Work with cross-functional teams to adapt technical content into engaging, customer-focused assets like case studies and sales collateral.
- Manage and optimize day-to-day operations for social media channels.
- Create and schedule social media posts, monitor interactions, and respond to comments professionally.
- Track performance metrics for social media efforts and provide reports for improvement.
- Collaborate with the marketing team to ensure social media content supports larger campaigns.
- Track and analyze content and social media performance metrics to identify trends and areas for improvement.
- Conduct A/B tests for content and optimize publishing schedules for improved engagement and results.
- Build and foster meaningful interactions with audiences on social platforms.
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