Senior Product Owner, Data Activation

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Requirements:

• 4+ years’ experience as a product owner/manager of digital data in the advertising ecosystem, including identity and audience data creation and distribution.
• A good balance of technical knowledge and business insight
• Experience with JIRA
• Knowledge of advertising and/or marketing SaaS and DaaS offerings and digital marketing ecosystems (e.g. CDP, DSP, DMP, SSP).
• A strong understanding of key programmatic buyer activities such as planning, activation and measurement.
• Product management experience within AdTech
• Ability to solve complex, technical problems with creative solutions while managing tradeoffs.
• Ability to write detailed specifications and vision documents that clearly articulate the ‘why’ behind the problem
• Proven team skills, including ability to establish and maintain effective working relationships with all levels within an organization, internally and externally
• Excellent communication and collaboration skills
• Must have entrepreneurial spirit and the drive to thrive in a fast-paced environment.

Responsibilities:

• Translate the product roadmap into business cases, requirements, and success metrics for products and solutions
• Work closely with the Senior Director of Data Activation on priorities and requirements to ensure alignment with overall product roadmap.
• Translate requirements into user stories, manage the product backlog within Jira, identify stories for upcoming sprints, lead refinement sessions with Engineering team, and own all Sprint ceremonies and artifacts.
• Participate in Agile scrum team meetings to represent the needs of the client/business and clarify Solution Specifications as needed
• Ensure that the appropriate tracking and reporting is in place to track performance post launch to evaluate future investment
• Identify risks, challenges, opportunities, and business integration needs
• Support product & sales functions by providing data expertise, feasibility reviews, and detailed analysis of questions raised by internal and external stakeholders.
• Stay ahead of the curve in digital marketing technologies, recommending and leading the adoption of cutting-edge DMP/DSP/SSP solutions to enhance reach, engagement, and targeting.