Sales Planner - WeatherBug

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Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3+ years of experience in digital media planning, preferably in a digital advertising agency or media company.
• In-depth knowledge of digital advertising platforms including mobile, display, video, social media, and programmatic advertising.
• Exceptional communication and presentation skills.
• Strong attention to detail with excellent analytical skills.
• Proven ability to manage multiple projects simultaneously.
• Experience with researching facts and insights using online tools like ComScore.
• Strong skills in Excel and PowerPoint.

Responsibilities:

• Collaborate with sales team to create tailored media plans.
• Use industry research and audience data to develop compelling propositions.
• Identify new client opportunities through research tools.
• Create proposals and presentations to communicate value.
• Be an expert in research platforms for custom insights.
• Collaborate with ad operations, marketing, and creative teams.
• Oversee the RFP and proposal submission process.
• Manage lead generation partnerships.
• Stay current with industry trends.