Field & Demand Generation Marketing Manager, EMEA

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Requirements:

• Reside in an EMEA country and willing to travel frequently across the region to manage events.
• 5+ years in field marketing, demand generation, or a related role, ideally within B2B technology, enterprise software, cybersecurity, or education/training sectors.
• Proven ability to work independently in a fast-paced environment, managing multiple projects with competing deadlines.
• Exceptional team player with strong verbal and written communication skills.
• Creative problem-solver with a strategic mindset and an eye for detail.

Responsibilities:

• Develop and implement high-impact B2B campaigns and tactical marketing programs that drive awareness, increase demand and generate pipeline and bookings.
• Oversee attendance at regional and local events, trade shows, and conferences, ensuring optimal showcasing of OffSec’s brand and solutions.
• Ideate and maintain a robust calendar of events and thematic campaigns, maximizing audience engagement across the EMEA regions.
• Maintain direct alignment with sales teams and regional partners with regards to all pre- and post-event communication, marketing-driven campaigns, and event promotion strategy.
• Evaluate campaign and event impact and ROI, leveraging data-driven insights to optimize future investments and refine strategies.
• Establish clear, actionable objectives for each initiative such as targeted lead flow and pipeline generation.
• Tailor global marketing materials and campaigns to resonate with diverse local audiences, ensuring cultural and linguistic relevance.
• Make data-driven decisions to run tests and optimize campaign performance, providing ongoing feedback and performance reporting to applicable stakeholders for continuous campaign improvement.