Technical Marketing Manager

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Requirements:

• Strong academic background from a top undergraduate program.
• Solid understanding of various digital marketing channels.
• At least 4 years of experience in paid ads and SEO.
• A sense of ownership in your performance and its impact on a company’s success.
• Excellent written and verbal communication skills.
• Ability to prioritize between competing tasks.
• Google Ads and SEO certifications are highly desirable.

Responsibilities:

• Develop and lead PPC (Google Ads) and SEO strategies to achieve client goals and deliver measurable results.
• Lead on-page and off-page SEO strategies, including keyword research, content optimization, technical SEO audits, link-building strategies, and performance tracking.
• Oversee paid search campaigns, from keyword targeting and bidding to ad copy creation and performance analysis.
• Analyze performance data, providing insights and actionable recommendations for improving traffic, conversion rates, and ROI.
• Manage and mentor a team of digital marketing professionals, ensuring seamless execution of SEO and PPC campaigns.
• Collaborate with cross-functional teams (content, design, product) for integrated marketing efforts.
• Serve as the primary point of contact for clients on SEO and PPC-related matters, providing updates, performance reports, and strategy recommendations.