Account Manager, Paid Social

Posted 4 months agoViewed

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💎 Seniority level: Manager, 4+ years

📍 Location: United States

💸 Salary: 70000.0 - 85000.0 USD per year

🔍 Industry: E-commerce

🏢 Company: Acadaca👥 51-100 E-Commerce Information Technology

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisGoogle AnalyticsCommunication SkillsReportingClient relationship managementCross-functional collaborationDigital MarketingA/B testing

Requirements:

4+ years experience in paid social for e-commerce.
Expertise in planning, building & running paid social campaigns across multiple platforms.
Experience with Meta, TikTok, and Pinterest.
Strong client-facing presentation skills.
Experience working with mid-large companies with budgets of $100,000-$250,000 monthly or more.
Exceptional organization and communication skills.
Highly motivated with a strong desire to meet/exceed expectations.
Enjoys working in a fast-paced, collaborative environment.
Experience with creative strategy to generate ad concepts in collaboration with creative teams.

Responsibilities:

Actively manage 5-7 paid social accounts for e-commerce related brands.
Analyze channel KPIs (e.g. CPA, CTR, CPMs, ROAS, LTV) and provide regular reporting to team leadership.
Proactively seek out new opportunities and make recommendations to grow social initiatives.
Understand and execute paid social strategies across various platforms.
Implement paid media tactical planning and buying across platforms like Facebook, Meta, Pinterest, and TikTok.
Develop creative strategies for clients.
Create and present MBR and QBR reporting to internal stakeholders and clients.
Work with cross-functional teams on client reporting.
Stay updated on advances in paid social marketing.
Manage and mentor beginner media buyers.

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💸 73900.0 - 94000.0 USD per year

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🏢 Company: DEPT®

🔧 Requirements

A minimum of 4 years of paid social experience and be comfortable with topics such as budgeting, bidding, and testing methodology
Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
Strong analytical and reporting skills and be proficient in Excel
Strong written and verbal communication skills

💡 Responsibilities

Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Meta/Instagram, TikTok, Snapchat, Pinterest, LinkedIn.
Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

Project ManagementData AnalysisCommunication SkillsAnalytical SkillsWritten communicationAccount ManagementVerbal communicationReportingClient relationship managementBudgetingTeam managementStakeholder managementStrategic thinkingDigital Marketing

Posted 8 days ago

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