Enterprise Marketing Manager

View full description

Requirements:

• Proven experience in running account-based marketing or demand generation programs at a regional level within a B2B tech environment.
• Familiarity with a range of martech and analytics tools (inc. Salesforce, Marketo, Roll Works).
• Excellent English language skills with proven ability to communicate new ideas and campaigns to both internal and external stakeholders.
• Ability to thrive and adapt quickly in a fast-paced, deadline-driven environment.
• Highly organized to work across multiple projects simultaneously, working collaboratively with cross functional teams, with exceptional attention to detail in execution.
• Bachelor’s degree in a relevant field.

Responsibilities:

• Develop and execute account marketing strategies and plans for top target Enterprise accounts with tactics mapped to key buyers and influencers to raise awareness and demand for Benchling solutions.
• Build strong relationships and interlock with sales teams to develop strong understanding of target accounts and build ABM programs (inclusive of strategy & tactics) that will drive pipeline and growth
• Align, coordinate and drive strong collaboration with cross-functional marketing teams to build integrated ABM campaign motions that leverage a broad mix of marketing programs to deliver against committed goals, timelines, and budget
• Collaborate with product marketing to produce tailored and relevant messaging by account.
• Collaborate with the content & creative and demand gen teams to produce and/or repurpose content and leverage relevant field programs to execute ABM program tactics.
• Set appropriate success KPIs and track measurements leveraging our Martech stack. Apply an experimental mindset to ABM campaigns to drive, test, learn, and optimize based on data and analysis of program performance.
• Build and obsess over ABM metrics to ensure business impact measured by pipeline/bookings (sourced/influenced), database growth and accuracy, account/persona engagement, and sales/partner utilization of programs for Enterprise accounts
• Provide key stakeholders with ongoing reporting, campaign insights, and pacing against individual account goals.