Marketing Generalist

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Requirements:

• A degree or equivalent experience in Marketing, Communications, or related field preferred.
• Experience with HubSpot for creating and managing campaigns, optimizing workflows, and automations.
• Website and UX experience with web developers to improve lead conversion.
• Strong writing and editing skills for clear and engaging marketing copy.
• Proven ability to manage multiple projects simultaneously and ensure timely delivery.
• Comfort with data and analytics to assess campaign performance.
• Additional experience with Google Analytics, A/B testing, SEO, WordPress and other CMS is a plus.

Responsibilities:

• Take ownership of HubSpot marketing campaigns from inception to execution.
• Identify and implement strategies to improve HubSpot processes, data management, and reporting.
• Collaborate with web developers and designers for alignment with marketing objectives.
• Improve user journey from lead generation to conversion.
• Write compelling, customer-centric copy for various marketing materials.
• Ensure all copy aligns with AutoLeap's brand voice.
• Manage marketing projects, ensuring deadlines and budgets are met.
• Coordinate with internal teams and external vendors for marketing initiatives.
• Track and analyze marketing campaign performance and website traffic.
• Provide regular reports and insights on key metrics to drive improvements.