Account-Based Marketing (ABM) Specialist

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Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of marketing experience.
• 3+ years in SEM/ABM.
• Proven experience in a similar role within the SaaS industry, ideally with a fintech company.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce.
• Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a bonus.
• Excellent written and verbal communication skills.
• Strategic and creative thinker with a continuous improvement mindset.
• Analytical with a data-driven approach to decision-making.
• Self-starter with the ability to work independently.

Responsibilities:

• Launch, monitor and optimize SEM campaigns on Google and Bing.
• Coordinate ABM campaigns and strategy as the 6Sense point-of-contact.
• Develop and optimize software review site presence.
• Refine audience segments and personalize marketing messages.
• Assess SEO status and carry out related projects.
• Oversee UTM process for tracking digital marketing leads.
• Analyze campaign performance using GA4, Looker Studio, and Tableau.
• Create monthly SEM and SEO performance reports.
• Assist with website updates and landing page creation.
• Support product launches, promotions, and customer engagement initiatives.
• Track and manage campaign budgets closely.