Director, Account Based Marketing & Experiences

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Requirements:

• 8+ years of marketing experience, including 5+ years leading ABM/ABX programs at a high-growth B2B company.
• Proven ability to design and execute ABX strategies for the Fortune 500.
• Deep understanding of account segmentation and messaging personalization.
• Baseline knowledge of demand generation tactics like digital marketing and events.
• Proficiency with ABM/ABX platforms like 6sense or Demandbase.
• Familiarity with CRM platforms such as Salesforce and marketing automation tools.

Responsibilities:

• Lead the design, implementation, and optimization of Lantern’s ABX programs, ensuring alignment with broader commercial strategies.
• Develop tailored account-based campaigns to engage decision-makers in the healthcare sector.
• Use data-driven insights to prioritize target accounts and customize outreach.
• Act as a liaison between marketing, sales, and customer success teams.
• Collaborate closely with sales leadership on target accounts.
• Ensure integration of ABX campaigns with broader marketing initiatives.
• Present strategies and results to C-suite and senior leaders.
• Tailor marketing assets to each target and customer journey phase.
• Implement and manage ABX tools.