Content Marketing Specialist (Social Media)

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Requirements:

• 3+ years of experience in social media content writing, scriptwriting, or related roles.
• Proven track record of creating and managing engaging content for B2B audiences with a focus on lead generation and conversions.
• Experience in managing social media platforms, including posting, monitoring, and reporting on performance metrics.
• Strong understanding of marketing funnels and how to create content that supports lead nurturing and sales.
• Exceptional storytelling and scriptwriting skills, particularly for video and short-form content.
• Experience in competitor research and adapting strategies based on market trends.
• Proficiency with social media management and reporting tools.
• Ability to work independently, manage multiple projects, and collaborate effectively with the founder and team.
• Must be able to work U.S. time zone hours.

Responsibilities:

• Conduct weekly interviews with the founder to gather insights, thought leadership, and company updates to fuel content creation.
• Write, post, and monitor engaging, platform-specific content for LinkedIn, Twitter, and other channels to drive engagement and generate leads.
• Craft compelling narratives from client testimonials, success stories, and company milestones to build trust and authority.
• Write scripts for YouTube videos and short-form content aimed at educating prospects and converting leads.
• Develop and refine a content strategy based on competitor analysis, performance data, and industry trends to optimize results.
• Research competitors and industry trends to identify opportunities and inform content creation.
• Create content aligned with marketing funnel strategies, nurturing leads from awareness to conversion.