Field Marketing Specialist, West

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Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years experience in a B2B field marketing or events role, preferably in the tech industry.
• Proven track record of planning and executing successful marketing events and campaigns.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools (e.g., Marketo, Splash) and CRM systems (e.g., Salesforce).
• Ability to analyze data and derive actionable insights.
• Willingness to travel within the West region as needed (up to 50%).

Responsibilities:

• Support with planning, coordination, and execution of regional events, including trade shows, conferences, webinars, and customer events.
• Manage event logistics, including venue selection, vendor management, and on-site coordination.
• Develop and implement pre-event, during-event, and post-event marketing strategies to maximize engagement and ROI.
• Facilitate sales enablement and provide ongoing support to ensure the sales team is equipped with the latest marketing materials and messaging.
• Collaborate with the sales team to identify and address regional market opportunities and challenges.
• Foster strong relationships with key stakeholders, including sales, product, and customer success teams.
• Communicate regularly with the West sales team to provide updates on marketing activities, performance, and upcoming initiatives.