ApplyLead Generation and Lifecycle Marketing Manager - Remote
Posted about 2 months agoViewed
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💎 Seniority level: Manager, 5+ years
📍 Location: Pennsylvania, Virginia
💸 Salary: 100000 - 120000 USD per year
🔍 Industry: Healthcare
🏢 Company: Blackbird Health👥 10-100💰 $17,000,000 Series A 11 months agoMedicalInformation TechnologyWellnessHealth Care
🗣️ Languages: English
⏳ Experience: 5+ years
🪄 Skills: Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communicationMultitaskingDocumentation
Requirements:
- 5+ years of experience in lead generation, lifecycle marketing, or a similar role, ideally in healthcare or education.
- Proven experience growing and managing B2C and B2B contact lists.
- Hands-on experience with email marketing platforms such as HubSpot, Marketo, and Mailchimp.
- Experience working within a CMS to manage content.
- Strong ability to develop and execute nurture campaigns and content-driven marketing strategies.
- Analytical mindset with experience using A/B testing and data analysis.
- Excellent written and verbal communication skills.
- Highly organized and detail-oriented.
Responsibilities:
- Develop and execute strategies to grow consumer email and contact lists.
- Own execution of B2C campaigns, including email, webinars, and digital events.
- Build and manage contact lists of pediatricians, health professionals, and school staff.
- Design and execute targeted B2B nurture campaigns to drive sales leads.
- Segment audiences for tailored messaging.
- Use analytics to measure campaign effectiveness.
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