Director, Growth Creative Strategy

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Requirements:

• 8+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably in a high-growth health, wellness or CPG company.
• Proven track record of developing and executing successful creative and messaging strategies that drive growth.
• Experience with growth marketing frameworks, especially the build-measure-learn methodology.
• Ability to think creatively and strategically, leveraging creative content for business growth.
• Strong analytical skills for interpreting complex data and making data-driven decisions.
• Deep understanding of core customers to unlock new audiences via paid channels.
• Demonstrated leadership abilities with experience in managing and mentoring high-performing teams.
• Exceptional written and verbal communication skills for effective stakeholder interaction.
• Strong collaboration skills for working with various functions to drive performance.
• Excellent project management skills with the ability to manage multiple projects.
• Proficiency in data visualization tools like Tableau or Power BI.
• Up-to-date knowledge of industry trends, best practices, and technologies in creative and growth marketing.
• Experience driving innovative creative strategies for TV.

Responsibilities:

• Develop and lead innovative and effective creative strategies to drive growth across all channels, specifically across digital and offline channels.
• Build and drive quarterly creative strategy plans aligned with business goals, adapting to the company's lifecycle.
• Own and manage the creation and execution of growth channel briefs tied to business objectives.
• Implement and lead the build-measure-learn methodology for continuous improvement of growth initiatives.
• Conduct experiments and analyze results to iterate strategies for optimal outcomes.
• Collaborate with cross-functional teams to integrate creative strategies into growth initiatives.
• Establish measurable KPIs for benchmarking success and report on performance metrics to leadership.