Customer Lifecycle Marketing Manager - Adoption

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Requirements:

• 6+ years of experience in B2B marketing with a focus on customer lifecycle management in a SaaS environment.
• Experience in Customer Success is a plus.
• Proficiency in marketing technologies like Marketo, Salesforce, WalkMe, and Amplitude Analytics.
• Demonstrated ability to develop customer-centric marketing strategies that enhance retention.
• Strong analytical skills for measuring and reporting marketing program effectiveness.
• Excellent verbal and written communication skills.

Responsibilities:

• Design and manage multi-channel customer campaigns to engage key personas and increase product adoption.
• Develop and execute a comprehensive customer lifecycle marketing strategy emphasizing customer value.
• Collaborate with multiple teams to optimize onboarding, value realization, and renewal processes.
• Utilize customer database insights to inform marketing strategies, audience segmentation, and communication.
• Partner cross-functionally to ensure consistent messaging and leverage marketing opportunities.
• Manage tracking and analysis of ROI for customer engagement efforts.