Customer Lifecycle Marketing Manager - Adoption

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Requirements:

• 6+ years of experience in B2B marketing with a focus on customer lifecycle management, adoption, and retention in a SaaS environment.
• Experience in Customer Success is a plus.
• Proficiency in using marketing and customer success technologies such as Marketo, Salesforce, WalkMe, Amplitude Analytics, and Sendoso.
• Strong analytical skills to measure and report on marketing program effectiveness.
• Excellent verbal and written communication skills.

Responsibilities:

• Design and manage multi-channel customer campaigns to engage key personas, increase workflow adoption, and create awareness of use cases.
• Develop and execute a comprehensive customer lifecycle marketing strategy emphasizing the path to value.
• Collaborate with various teams to optimize the onboarding, value realization, and renewal processes for customers.
• Utilize customer database insights to inform marketing strategy, audience segmentation, and communication.
• Partner with cross-functional teams to ensure consistent messaging and integrated marketing opportunities.
• Track and analyze the ROI of customer engagement efforts to refine future programs.