Paid Ads Specialist - Digital Marketing for Muslim Charities & NFPs

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Requirements:

• 3+ years of experience and knowledge in paid media buying.
• Background in advertising and marketing, with strong digital marketing experience.
• Certification in Facebook Ads and Google Ads.
• Understanding and practical knowledge of UTMs and performance tracking.
• Strong communication skills and a passion for teaching or helping others.
• Ability to think strategically in relation to funnels and campaigns.
• Willingness to experiment with new strategies.
• Team player with management skills for contractors or agency partners.
• Highly organized with a strong adherence to procedures.
• Good marketing background with an understanding of marketing funnels.

Responsibilities:

• Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences.
• Work alongside content & product teams to develop creatives for campaigns.
• Use UTMs and analytical tools to track performance and communicate findings.
• Stay within target ROAS and CPA benchmarks and allocated budgets.
• Continually optimize campaign performance based on data.
• Assist digital strategists in developing new funnel and campaign strategies.
• Identify areas of opportunity and utilize conversion rate optimization tactics.
• Report on campaign performance weekly, monthly, and quarterly.
• Develop and manage paid media buying processes.
• Undertake ongoing training to keep skills up to date.